About us

About Ultra Liquors

Ultra Liquors was established in 1985 and has always operated according to three core values:

Everything we do is about providing our customers with:

• More choice
• More discounts
• More service
• More satisfaction

We have been rated by AC Nielsen as one of the top three retail liquor chains by volume in South Africa, enabling us to offer the most competitive pricing in the industry.

• The PMR Africa Golden Arrow award in the national retailer's category.
• Voted best liquor store in South Africa by the readers of The Star newspaper.
• A DTI certificate as one of the top 300 companies in South Africa for our contribution to economic growth and job creation.

Ultra Liquors is the only liquor distributor with 32 stores and 42 franchise stores country wide. The Ultra solution provides a convenient, cost and time effective answer to all your beverage needs, while still providing brand promotions within the outlets for the benefit of both the outlet and its customers.

Enjoy the following benefits with the Ultra wholesale solution:

• One negotiated wholesale price nationally
• Customised ordering and billing
• One delivery within 24 hours
• Full range of all alcoholic and non-alcoholic beverages
• Supplier (brand) support and promotions